To whom it may concern, We engaged Roy Prevost as our keynote speaker for our Annual Conference on March 31st 2017. We asked Roy to craft a motivational inspirational keynote that would focus on three key objectives: We wanted to begin a process of ‘culture change’ by...
Over the past few years, circumstances have changed in the workplace and have become something you may want to take into consideration, which is the new attitude that characterizes the Y generation and how they view the workplace. First, they are very savvy and...
Apart from your core inventory and primary reasons for a customer to visit your store, there are also many others ways to attract traffic – and at the same time, set yourself apart from your competitors. Entertainment: This could mean having live music played; it...
Herein lies the profound difference between the small business owner and the Big Box retailers: Big Box retailers sell commodities at the lowest possible price, often as loss leaders in order to get consumers into their stores. This is their modus operandi. It is a...
Over the past couple of decades, we have witnessed something truly remarkable, something which has forever altered the world of marketing and is the ultimate weapon in our battle against the Big Box Phenomenon. That something is the Internet. For the first time in...
It’s just as vitally important to develop a great elevator speech as it is a tag line or mantra. A tagline is the phrase you drop on people before you delve into your elevator speech. It is the conversation opener. It can be funny or inspiring. But it begs the...
When I meet business owners I can usually determine their level of success or mediocrity within the first five minutes of meeting them. The most successful are usually happy, upbeat, positive and enthusiastic about their lives and about their businesses. They love...
The Baby Boomers are leaving the workforce and the X and Y generation coming up behind the boomers are not sufficient in numbers to fill the positions left by the retirees. In fact, I will make a bold prediction at this point. Within the next few years, if you lose a...
We’ve all had it — poor customer service that is – and it’s very likely something you will forever remember about that establishment. The Research Institute of America, which conducted a study for the White House Office of Consumer Affairs, sheds some light on...
The 80/20 rule (the law of the vital few and the principle of factor sparsity) is alive and well. It’s something you constantly read about in business articles by the likes of Forbes and Entrepreneur. Also known as Pareto Principal, the principal is named it after...
