October 27, 2012
Recently, while passing by the recycling bin in our complex (yes, I look for marketing stuff everywhere), I noticed the following greeting card sitting there and it caught my attention.
On the front of the card, It had a sunset and huge letters saying, "Thinking of you…".
On the inside it had the following verse:
And again this afternoon
We wondered how your day has been
And if we'd see you soon
Because we share a love for cars
And won't waver one iota
We'd love it if you'd stop on by
And we'll service your Toyota
Toyota Parts & Service
Now let me ask you a few simple questions?
- Would that card get your attention if you received it?
- Would it be a gentle reminder to do something you probably need to but possibly have forgotten?
- With a little imagination, could you engineer a similar card for your customers?
How, you may ask?
- Simply visit SendOut Cards and for a pittance of $9.95 per month, you can sign up for a subscription.
- Next, choose a card (preferably with your photo on it, or generic if you wish).
- Create a verse (I will help you if you wish) and sign the card personally.
- Send it out to your client list.
Presto!
At the best, you will get a spike in orders and the least, you will be in your customers' radar for future business.
Whether it is for Halloween, or any other event, you can create a unique non-salesy verse that will remind your customers and potential customers that you are alive and well, and send a gentle reminder that you are ready to serve them.
If you are a manager/owner and you are faced with dehiring an employee, here are 5 steps that you might want to review prior to taking action.
To improve your managerial/leadership skills, here are 9 questions you can ask yourself every day to enhance your potential.
As a business owner, I sometimes have difficulty giving employees messages that they don't want to hear; maybe this will help.
Want to seize control of your day? Try this.
Hope this helps…
Cheers,
